Vogue. New style
British American Tobacco Russia launched renovated Vogue cigarettes.
Vogue Bleue, Vogue Lilas and Vogue Menthe of new style appeared at Russian market at the end of August, 2007. Packs include informational insert, devoted to changes of Vogue appearance. In the middle of September, the launch of renewed Vogue will be supported by advertising company in sales points and press.
Vogue is one of the most popular women cigarette brand in Russia. That is why the brand always aims at corresponding with the spirits of its purchasers. Becoming more fashionable and stylish, Vogue follows the tastes of its exacting auditory, says Mark Hermann, the head of consumers marketing department BAT Russia.
Relaunch concerns only the appearance of pack, the content of tar and nicotine in Vogue Bleue, Vogue Lilas and Vogue Menthe remains unchangeable. Vogue brand appeared in Germany in 1987, in 1990 Vogue cigarettes were presented in Russia, where they become the first super slims cigarettea on the market.